Speed to lead
The lead that comes in at 7pm Friday gets answered at 7pm Friday.
“We get plenty of enquiries. I don't know what happens to half of them.”
Where the money leaks
The gap nobody owns.
Marketing's job ends when the form submits. Sales' job starts when the lead is assigned. Nobody owns the minutes in between, and that is where the enquiry you already paid for goes cold.
The math
- 1.40 enquiries a month, and you reach 24 of them.
- 2.The 16 you miss cost the same ad spend as the 24 you reach.
- 3.If your average job is worth $900 and one in five would have closed, that is three jobs.
About $2,700 a month, leaving through a gap nobody owns.
What we build
What we actually build.
- Every enquiry gets a reply within a minute, whatever time it arrives
- The reply is specific to what they asked, not a generic autoresponder
- It reaches whoever is actually on, not a rota nobody updated
- Anything unusual gets flagged to a person instead of guessed at
What stays manual
The conversation. We handle the first response and the routing; your team handles the part where judgment and a relationship matter.
- Quoting anything non-standard
- Deciding whether a job is worth taking
- Every call after the first reply
Before you ask
Fair questions.
Oldroyd, Lead Response Management study, 2007 — contacting a web lead at five minutes rather than thirty changed the odds of making contact by roughly 100x. The study is old; we cite it with its year.