Follow-up
The 90 people who registered and didn't show up still hear from you.
“We're good with the people in front of us. Everyone else goes quiet.”
Where the money leaks
The gap nobody owns.
Following up is nobody's actual job. It is the thing everyone means to do after the real work, which means it happens when things are slow and stops entirely when they are busy.
The math
- 1.90 no-shows a quarter, and you currently contact none of them.
- 2.If one in ten comes back and each is worth $400, that is nine.
- 3.The list cost you nothing extra — you already paid to build it.
About $3,600 a quarter, sitting in a list you already own.
What we build
What we actually build.
- Everyone who goes quiet gets a follow-up that references what they came for
- It stops the moment they reply, book, or ask not to hear from you
- Nobody gets contacted twice by two different parts of the business
- You can see who is in the sequence and pull anyone out
What stays manual
Anything that reads as a real conversation. We restart the contact; your team decides what to say once someone answers.
- Replies to a follow-up
- Anyone who has complained before
- Accounts a person is already handling directly
Before you ask