Database reactivation
Your best month is probably already sitting in your CRM.
“We've got thousands of old contacts. I wouldn't know where to start.”
Where the money leaks
The gap nobody owns.
Every dormant contact cost money to acquire. That spend is already made and already booked. The list is not a marketing asset anymore because nobody has the hours to work it by hand.
The math
- 1.8,000 dormant contacts, and you work none of them.
- 2.A conservative one percent response is 80 conversations.
- 3.If a quarter of those convert at $600, that is $12,000.
Out of a list that has been costing you storage and nothing else.
What we build
What we actually build.
- The list gets segmented by what they actually did, not by when they signed up
- Contact goes out in batches your team can actually handle
- Duplicates and anyone who opted out are removed before anything sends
- Responses land in one queue with the history attached
What stays manual
The volume control and the conversation. You decide how many replies a week your team can take, and your team takes them.
- Setting the batch size
- Every conversation after the first response
- Deciding which segments are worth contacting at all
Before you ask